Wednesday, 6 August 2014

Feeling fruity

 So the Summer is here and we should all be feasting on fruit and not chocolate (lets just say my day isn't going to that way today.) We have been very lucky that the sun has had his hat on most of the last couple of months.

The fruits are at their brightest and juiciest, so all the graphics in the shops are feeling fruity. Not just the food stores... retail stores across the country are filled with cute little fruit prints and fruity inspired garments. These are a few of  my fave at the moment...

 How cute is this little happy pineapple, all sunshine and smiles...

 Citrus fun with smiles all round at this little cute tee. Faces are all over the high street either on their own or as fun little characters... this little watercolour is perfect for holidays.

This little apple knit is simple and almost scandinavian, Boden are the queens of simple graphics in playful colours. Perfect for any little girl and everyone knows a apple a day is always good!

We can't leave the little boys out, so the apple has gone cool! So I guess you can say being healthy can be cool? It funny how often when companies often try and make fruit and veg look 'cool' it just looks ummm... not so cool at all. But the guys at Emile et Ida have nailed it perfectly... Simple but cool graphic, on a raw edge raglan tee.
Emile et Ida

I love this its fun, sexy and colourful...what more should the holidays be?